Mark Hurrell.



Product design, prototyping and branding for The Sparkleverse

2021  2021

Sparkle was created over the pandemic as a lofi metaverse for hosting experimental online parties, including Burning Man 2020.

I worked with Matt and Ed to take the numerous prior Sparkle parties and turning them into a single set of responsive layouts, interactions and components that could scale as a sustainable platform. Under Matt’s direction I created the elements of a “cryptopunk cozy web” UI style that could be toned up or down in order to reflect the vibe of each event. Having been part of killing off skeumorphism a decade ago, Matt basically challenged me to bring it back but 10x more tasteless.

With direction from Matt Webb and Ed Cooke, and event design from Sofi Lee-Henson

Selected projects