Mark Hurrell.

GDS conferences and events

GDS conferences and events

Design direction for Government Digital Service

2015  2019

A lot of the dialogue in the tech and design industries happens at conferences and meetups. Tech and design in government is no different. As one of the most successful examples of digital government, GDS often brings together people from around the world and across the UK to discuss and debate best practices and new, emerging ideas.

I oversaw and designed conference branding, promotional materials and venue dressing for industry conferences, meetups and tradeshows. All done on very tight budgets, they’re designed to be set up by volunteers and be captured on social media for everyone who can’t attend in person. See also: GDS brand and communications


Sprint 16 creative direction alongside Ella Fitzsimmons and Giles Turnbull, with copywriting from Matt Sheret, design by Michael Thomas and Sonia Turcotte and motion graphics by Mark Boxall. Sprint 18 creative direction and design by Mia Allers and Stephen McCarthy, with motion graphics by Alastair Mogford. Sprint 19 creative direction and design by Conor Delahunty with design from Charlotte Downs and Sonia Turcotte. Public sector tradeshow booths by Laurence Berry and Christopher Thomas. Professional community events, unconferences and training programmes with creative direction and design from Stephen McCarthy.

Selected projects