Accessible design best practice poster

Creative direction, design and copywriting for Government Digital Service

2018 — 2018

All public services are legally required to be accessible. Also, because of structural inequality and discrimination, users with access needs are frequently over-represented among those who depend on public services. Though well-intended, advice and guidelines about accessible design are often a bit confusing and contradictory.

I gathered all available GDS guidance to make an easy-to-follow poster for how to make digital products more accessible. I framed the advice in terms of situational contexts rather than specific disabilities, to reduce the risk of negating user groups. To ensure its longevity, I made the advice outcome-orientated instead of focusing on specific technical implementations.

With illustrations by Wil Freeborn, fact-checking from Alistair Duggin and design direction from Lou Downe.