Mark Hurrell.


The expectation gap

22 July 2018

The pressure for the big names in video games to make huge new announcements every year at E3 has become so great – and is so at odds with the way games are made, over years of hard work – that meeting fans’ expectations has become extremely difficult. As Bethesda’s Pete Hines put it when I interviewed him during E3: 'Sometimes fans don’t just want the next big thing, but they want the next big thing to know about.'

'The desire for new announcements is met with the reality of the production timescale: how long it actually takes you to release a game.'

Keza MacDonald in The Guardian

Not just games, all software.

No-one talks about this but we’re all talking about this.

If you want to chat more about stuff like this, send me an email or get in touch on Twitter.