Mark Hurrell.


Less is more work

09 February 2013

I spent yesterday (re)learning to screenprint at Print Club london. I used lots of ink and paper to make a print to remind me I should make, consume and acquire less things.

But ‘less’ is a bit reductive and boring. I want the excitement of more stuff, the economy needs me to need more stuff - we’re so deep in this that we even accepted rebranding ‘less’ as being ‘more’ over half a century ago.

What if we could make ‘less’ fun? What if when you left a supermarket without buying something it was awesome, rather than having to sneak out past the tills feeling like a shoplifter? What if Twitter congratulated you for not checking your tweets? What if my mac’s power-off button was huge, inviting and felt great when you hit it?

If you want to chat more about stuff like this, send me an email or get in touch on Twitter.