Mark Hurrell.


Functional branding

10 March 2012

What really got the ball rolling was that Nokia had a hardcore deadline for the user interface environment. The UI needs to carry the brand really, so when we started to develop the criteria for what the typeface should do, we had to look at pure functionality: it needed to be legible at the smallest and largest sizes.

Bruno Maag, in Twenty-six characters

If you want to chat more about stuff like this, send me an email or get in touch on Twitter.