Archiving the 20teens
Finding a signal in the noise, Ayesha A. Siddiqi’s has written up “a year ignorant of history”. The whole thing is great.
For everyone for whom a Russian language remains opaque, Cyrillic functions as cool as any graphic logo with an insurgent air, a trait advantaging Gosha Rubchinskiy and the more thoughtful Yulia Yefimtchuk. Even American designer Heron Preston preferred the style of ‘style’ written in cyrillic instead. Emaciated Eastern Bloc models provide the fantasy not just of a white working class, but one whose alterity is vaguely ethic, who look like the future we were told we escaped by trusting America’s vision for the world. The popularity of Cyrillic script and Eastern European designers during this tail end of the 20teens is being called ‘Post Soviet,’ but it’s more accurately Post America. The imagined Eastern Bloc is the last place an image of the glorious West lived.
Ayesha A. Siddiqi, SSense