Mark Hurrell.

29 May, 2017

Five things from Aitor Throup

  1. Think of collections as projects and produce them for retailers when they are ready.
  2. Visit your archives. Revive past designs. Some are as relevant today as they were then.
  3. Create new products by mashing together older ones. Throup creates new collections from previous projects.
  4. Let products evolve. Add and update as well as creating something new.
  5. Be timeless. Being anti-seasonal means you can transcend short-term fads.

Hyperseasonal Fashion, LS:N Global/The:Future:Laboratory