Mark Hurrell.


Five things from Aitor Throup

29 May 2017
  1. Think of collections as projects and produce them for retailers when they are ready.
  2. Visit your archives. Revive past designs. Some are as relevant today as they were then.
  3. Create new products by mashing together older ones. Throup creates new collections from previous projects.
  4. Let products evolve. Add and update as well as creating something new.
  5. Be timeless. Being anti-seasonal means you can transcend short-term fads.

Hyperseasonal Fashion, LS:N Global/The:Future:Laboratory

If you want to chat more about stuff like this, send me an email or get in touch on Twitter.